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Upsell Module

Upsell Module

Flying over 35 million passengers annually and operating a fleet of over 240 planes, the Client is a major full-service airline and a key player in the airline industry.

Solution

The Client decided to add some extra services to the main travel products to offer additional possibilities to a traveler when he or she is making a reservation (car hire, hotel, insurance etc.). The main idea of expanding the functionality was to increase traveler's loyalty and also average booking costs.

While developing the main functionality – upsell algorithms – the team of GP software.travel succeeded in maintaining improved performance of the system.

As a result of the project, a fast and reliable upsell module with flexible business rules and settings was developed and implemented.