In June 2025, GP Solutions became an Associate Member of the United States Tour Operators Association (USTOA).

Joining this respected organization strengthens our strategic focus on North America, as well as underscores our commitment to promoting professionalism and industry best practices in the tour operator sector of the USA.

This move closely follows our latest Release 11 of GP Travel Enterprise, a major update to our all-in-one travel automation solution for inbound and outbound tour operators, DMCs, OTAs, and other travel businesses seeking to optimize and manage their business within one reliable system. The USTOA membership serves as a professional recognition of our commitment to high standards in the travel tech industry and further testifies to our reputation as a trustworthy tech partner for tour operators.

“If you are part of a travel tech community, it’s a privilege and a challenge at the same time because your company must work hard to maintain its position. As part of our strategy to foster business relationships with partners from the USA, we joined USTOA to expand our reach and promote a tech-savvy approach to running a travel business,” notes Sergey Zubekhin, CEO of GP Solutions. “I’m proud that our company shares values with USTOA members, and we are looking forward to helping businesses run operations in a cost-effective and tech-based way.”

As a USTOA Associate Member, GP Solutions will provide its expertise to the association’s Active Members, which include top tour suppliers, airlines, and ground operators. As of July 2, 2025, USTOA had 148 active member brands on its list, and the number is on the rise.

Being an Associate Member entails a range of benefits that will, in turn, enhance our offerings:

  • As a member, you get exclusive access to conferences for in-person meetings and discussions with top executive from US tour companies;
  • The company can power its growth through interactions with industry leaders and experts at networking events and get limited intel earlier;
  • USTOA shares latest data via webinars, workshops, and similar events;
  • We improve our visibility since members are listed in the annual USTOA Digital Guide and mentioned in digital and social media marketing campaigns.

USTOA membership is not a mere badge one can add to their hall of fame — it is the pool of connections for a business, a brand’s visibility, and the adherence to the high industry standards. This membership ensures our clients that they are partnering with a company at the forefront of industry trends and best practices, and our enhanced network within the USTOA will allow us to forge new partnerships that can deliver even greater impact and a wider range of integrated services to our customers.

About USTOA

The member companies of the U.S. Tour Operators Association offer tours, packages, and custom travel arrangements that give around 10 million travelers each year unmatched access, insider knowledge, peace of mind, value, and freedom to enjoy destinations and experiences around the world. Every member has fulfilled the strictest requirements set by the travel industry, such as being part of the USTOA’s Travelers Assistance Program, which safeguards customer payments up to $1 million in the event that the business fails. In addition to offering guidance and support to consumers and travel advisors, USTOA has been a voice for the tour operator sector for over 50 years.

Why Tech Companies Join USTOA

  • The association is recognized by travel agents, consumers, and the press as the standard of excellence and leading organization of its kind.
  • The buying power of USTOA Membership is as strong as its member businesses: $15 billion in travel packages sold, around 10 million travelers yearly, and $10 billion in goods and services purchased.
  • USTOA offers connections to industry leaders and membership representing top destinations and suppliers from around the world.
  • USTOA is a proud co-founder of Tourism Cares, the industry’s philanthropic organization focusing on social responsibility in travel.