Inventory is the quantifiable stock of sellable units, such as hotel rooms, airline seats, rental cars, or tour spots, that are available for a specific date or period of time for a travel supplier. Unlike retail goods, travel inventory is strictly perishable; its financial value is reduced to zero if it is not sold past the time of service.
In the travel industry, inventory management is the complex process of managing the availability of products or services to generate maximum revenue. Since the hotel room unsold tonight cannot be sold tomorrow to recover the loss, inventory is managed dynamically.
Suppliers work with sophisticated systems, such as a PMS (Property Management System) or CRS (Central Reservation System), to keep a single source of truth as to what is available. These systems need to be able to deal with complex logic, such as:
The greatest technical challenge of travel is the distribution of inventory across multiple channels (OTAs, GDSs, bed banks, and the direct website) without discrepancies.
This is based on the ARI (Availability, Rates, and Inventory) messaging. When a room is booked on one channel (Expedia, for example), the Central Reservation System needs to update the inventory count on all other channels immediately to avoid “double booking” of the room.
Travel inventory is distributed often by means of specific allocation models:
Distressed inventory is travel products (such as hotel rooms or flight seats) that are nearing the date of use but are not sold. Suppliers will often discount this inventory significantly at the last minute (through “Last Minute” deals or through obscure channels such as Hotwire) in order to recover some revenue.
Overbooking is a calculated revenue strategy. Suppliers sell more inventory than they actually have (i.e., selling 105 tickets for 100 seats) based on statistical data predicting that a certain percentage of travelers will be “no-shows” or will cancel at the last minute.
Travel inventory is the accumulated stock available. Allocation is a subset of that inventory that has been contractually assigned or reserved to sell through a particular partner or sales channel.
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