White-Label Solution

For most travel companies, developing their own booking platform is very costly and time-consuming if they want to build it from scratch. It requires teams of developers, demanding certifications (like PCI DSS), and direct integration with Global Distribution Systems (GDS), bed banks, suppliers, etc.

A travel white-label solution solves the time-to-market challenge with its turnkey nature. The technology provider takes care of the complicated backend coding, server maintenance, and inventory connection. The reseller (the travel company) just “skins” the frontend interface with their branding. This enables, for instance, a travel start-up to have a global OTA-style website within a matter of weeks instead of years.

A powerful white-label travel product is not just an endless runtime template but a dynamic software ecosystem.

• Customizable UI/UX: Although the overall structure is set, the reseller is often able to customize the CSS, color palettes, font, and headers to ensure they stay consistent with the brand.
• Integrated inventory: Most travel white-labels are preloaded with inventory. The tech provider aggregates flights, hotels, and cars through their own API connections, meaning that the reseller doesn’t have to negotiate separate contracts with an airline or bed bank.
• Domain masking: The solution is hosted on the reseller’s own domain (e.g., book.agencyname.com) rather than the vendor domain, which keeps the trust with the consumer on their end.
• Automated fulfillment: Often, the ticketing and confirmation emailings are handled in the background by the tech provider, but these types of messages are also branded with the reseller’s identity.

White-labeling powers much of the travel internet, often in instances when consumers would least expect it.

• Airlines selling hotels: When you book a hotel on the website of an airline to earn miles, you are rarely booking through the airline’s own system. You are very likely to be using a white-label version of Expedia or Booking.com embedded into the airline’s site.
• Loyalty portals: Credit card companies that have Travel Rewards portals use white-label engines to enable their customers to redeem their points for flights.
• Travel agencies: Traditional offline agencies are using white-label IBEs to provide their existing client base a means to make simple trips online 24×7.